Laax, an alpine resort in the Graubünden region, is increasingly attracting the attention of British travelers, with a 66% increase in the number of visitors in the last year. This growth is partly attributed to initiatives such as the collaboration between the Black British outdoor group, Explorers, and the Afro-Caribbean festival Soft Life Ski, which are diversifying the visitor base and bringing new faces to the mountains.

The growing popularity of Laax reflects a broader trend: British travelers are seeking more thoughtful and sustainable experiences, with a growing interest in destinations that offer more than the typical all-inclusive vacation.

Laax stands out for its commitment to sustainability, with the goal of being completely carbon neutral by 2030. This ambitious plan is based on innovative Swiss technologies, such as the FlemX gondola, an on-demand lift system that halves energy consumption and redefines the way we move through the snow. This initiative positions Laax as an example of responsible and environmentally friendly tourism, attracting those seeking more conscious travel options.

After a short flight from London to Zurich, an efficient train and bus system takes visitors to Laax, known as the European freestyle capital. The resort boasts an impressive 235 km of slopes, the world's largest halfpipe, and five spectacular snow parks.

The atmosphere in Laax is unmistakably modern and attractive, with minimalist design hotels, vibrant restaurants, and a young, stylish clientele. The Riders Hotel, a relaxed design lodge just a few steps from the main ski station, offers an ideal base of operations, with a restaurant featuring a vegetarian tasting menu and a lobby bar that evokes the atmosphere of Berlin rather than a traditional Swiss ski hotel.

The double rooms, costing around £207 per night for two adults, reflect the modern design and natural environment. Every detail, from the natural wood paneling to the muted color scheme, is carefully thought out. Laax, which began in the 1990s as a snow park, now shines with festive lights and bonfires around bar tables made from beer crates, creating a welcoming and dynamic atmosphere.

Laax offers a complete experience, from skiing and snowboarding to exploring local gastronomy and connecting with nature. Visitors can enjoy a variety of activities, from descending the slopes to snowshoeing through frozen fjords, passing waterfalls and frozen lakes. Local gastronomy offers dishes like maluns, a potato dish baked with butter and cheese, which is a specialty of the Graubünden region.

In addition, visitors can enjoy local delicacies such as elk sausage and fig pudding, while marveling at the beauty of Lake Cauma, known as the jewel of Flims, which offers stunning views in both winter and summer.

Laax stands out for its ability to maintain an authentic and welcoming atmosphere, combining modernity with sustainability. The city strives to be 'green without preaching', offering an experience that attracts British travelers looking for new adventures. The phrase that defines it, 'Laax is not just a place in Switzerland, it's a feeling', reflects the emotional connection that visitors experience with this unique destination.

For those wishing to visit Laax, Swiss Airlines offers direct flights to Zurich and Geneva from several UK airports, such as London Heathrow, London City, Manchester, Birmingham, and Edinburgh. One-way tickets start at £76 to Zurich and £54 to Geneva, including taxes, fees, and surcharges, one piece of checked luggage up to 23 kg, and one piece of hand luggage.

The ease of access, combined with the offer of unique experiences and the commitment to sustainability, makes Laax an attractive destination for British travelers looking for something different. The combination of world-class skiing, local gastronomy, and a modern and relaxed atmosphere makes Laax a place that captivates its visitors.

Laax remains a destination that stays true to its roots, while continuing to evolve and adapt to the needs and expectations of modern travelers. The commitment to sustainability is evident in every aspect of the experience, from the design of the hotels to the choice of ingredients in the restaurants. Laax is more than a ski destination; it is a place where travelers can connect with nature, enjoy adventure, and feel part of a community that values innovation and respect for the environment.

Laax is establishing itself as a reference destination for travelers looking for more than traditional vacations. Its focus on sustainability, innovation, and diversity, along with its offer of activities and unique experiences, make it an attractive place for those looking to explore new ways of traveling. The combination of world-class skiing, local gastronomy, and a modern and relaxed atmosphere, makes Laax a destination that captivates its visitors.

Laax offers a complete experience, from skiing and snowboarding to exploring local gastronomy and connecting with nature. The city strives to be 'green without preaching', offering an experience that attracts travelers looking for new adventures. The phrase that defines it, 'Laax is not just a place in Switzerland, it's a feeling', reflects the emotional connection that visitors experience with this unique destination. Laax, in short, is an example of how tourism can be a positive force, combining adventure, sustainability, and modernity.