Starting March 29, travelers can fly directly to Tetouan, in northern Morocco, thanks to the new route operated by Royal Air Maroc from London Gatwick on Thursdays and Sundays.

This new route reflects not only the airline's expansion, tied to the opening of a new air base at Tétouan–Sania R’mel Airport, but also the growing interest in travel in North Africa outside the most common destinations.

Morocco has seen an increase in UK visitors in recent years, reaching one million British arrivals in 2025, driven by increased flight capacity and rising anti-tourist sentiment in places like Spain and Greece.

While most tourists head to Marrakech or beach destinations like Agadir, Tetouan presents itself as an excellent option for those looking to explore the charm of the country's north.

With its Hispano-Moorish architecture, a UNESCO World Heritage medina, an extensive coastline, and the majestic Rif Mountains at its doorstep, the city, known as the 'white dove of the Mediterranean,' has much to offer.

Lonely Planet describes Tetouan, which is about 37 miles from Tangier, just south of the Strait of Gibraltar, as 'a jewel of a town', while travel blogger Stephanie Granados of WanderlustBeautyDreams calls it 'Morocco's hidden gem'.

At the heart of Tetouan is its historic medina, a UNESCO World Heritage site known for its whitewashed lanes, tiled courtyards, and Andalusian influence.

Rebuilt by refugees from southern Spain in the late 15th century, it feels more authentic than the souks of Marrakech or Fez, with artisan workshops producing traditional embroidery, leather goods, and zellij tiles.

The Tétouan Archaeological Museum is a must-visit to delve into its past, with artifacts from the Phoenician, Roman, and indigenous societies that inhabited it over the years.

Beyond the city walls, nature takes center stage; the rugged peaks of the Rif Mountains rise dramatically behind Tetouan, offering hiking trails and panoramic views.

The Mediterranean beaches of Martil are a short drive away, popular for swimming and seafood lunches.

Tetuán's gastronomy is another highlight, with a mix of Moroccan and Andalusian traditions, with dishes like seafood pastilla and slow-cooked tagines reflecting its coastal setting.

Spring (March to May) and autumn (September to November) are ideal for visiting Tetouan, as temperatures are warm but comfortable and the surrounding landscapes are most appealing.

Thanks to its location between the Mediterranean and the foothills of the Rif Mountains, the city enjoys a milder climate than many inland Moroccan destinations, with daytime highs in spring between 20°C and 25°C.

According to Skyscanner, flights on the new route from Gatwick start from £86 round trip in April.