Moreno Seeks Re-election in Andalusia: Campaign Strategy Without Feijóo or Ayuso

After the Easter holidays, Andalusia is preparing for the regional elections, a crucial event in the electoral cycle. Polls suggest that Juanma Moreno, of the PP, could retain an absolute majority, although with a smaller margin than in 2022. Moreno's strategy focuses on management and stability, seeking to avoid overconfidence that could demobilize his voters.

The campaign will be designed with clear and direct messages, focusing on the problems of the Andalusians and the stability that, according to the PP, only a single-color government can offer. Moreno seeks a 'territorial' campaign, without the interference of the national leadership of the party or other regional leaders such as Isabel Díaz Ayuso.

The president of the Junta did not participate in the campaigns of other PP candidates in Extremadura, Aragon and Castilla y León, arguing that his presence could distract voters. This strategy seeks to avoid distracting the electorate, allowing Moreno to focus on his own campaign. The absence of figures like Feijóo and Ayuso reflects Moreno's intention to maintain total control of his campaign and avoid any interference that could divert attention from his proposals.

Moreno's campaign will differ from the strategies employed by other PP candidates in other regions, who opted for different approaches, from direct confrontations to low-profile campaigns focused on regional management.

From Génova, the PP headquarters, the guidelines of the regional leaders are accepted. Although Feijóo was not present at the closing of the campaign of some candidates, he will participate in the central act of presentation of Moreno. The national leadership of the party will proclaim its regional candidates, but the rest of the campaign is at the discretion of Seville. Feijóo is expected to have an active presence in the Andalusian campaign, but with a strategy that allows him to maintain his own agenda and avoid the perception of direct interference in Moreno's campaign.

Sources close to Feijóo indicate that there are still no defined acts or calendars, although the idea is to have a presence close to the citizens. The latest polls on the Andalusian elections reflect a substantial change in voting intentions.

The campaign could be influenced by the participation of María Jesús Montero, the socialist candidate, and the possible support of Pedro Sánchez and Salvador Illa. The socialists' strategy could take the campaign to a different dimension, forcing the PP to adjust its plans. The presence of Sánchez and Illa could influence the dynamics of the campaign, forcing Moreno to adapt his strategy to counter the influence of the socialists.

RTVE has proposed a head-to-head debate between Moreno and Montero on May 4, followed by a debate between the heads of the lists of the parties with representation in the Andalusian Parliament on May 7. Canal Sur will also hold electoral debates. Moreno's acceptance of the RTVE format is uncertain, given that his party has announced an investigation commission in the Senate about the public corporation.

The Senate, controlled by the PP, will use an investigation commission to examine the management and financial management of RTVE, with the aim of opposing Pedro Sánchez. This political action could influence the media coverage of the campaign and the voters' perception of the transparency and impartiality of the public media. The Senate's investigation commission on RTVE reflects the PP's strategy to make a difference with Sánchez's government, using control of the Senate as a tool of opposition.