The areas where these local elections were held demographically favor the ruling party, with older, more rural, and state-dependent voters.
The ruling party used to win these elections easily, but this time, its behavior indicated that it did not expect an easy victory, determined not to lose to maintain its aura of invincibility. The ruling coalition closed ranks and participated in the elections on a single list, including the Socialist Party of Serbia (SPS) and the Serbian Radical Party (SRS). The ruling coalition also fought the elections as if they were general elections, despite the fact that only a small portion of voters in Serbia had the right to vote, including a nationwide advertising campaign and a large rally in Belgrade, whose citizens did not vote in the local elections.