Emerging Latin Artists: New Talents You Should Know

Adria Ibau, originally from Guatemala, has emerged as a promising artist thanks to her participation in CAMM (Centroamérica Mercado Musical), where she stood out in a songwriting camp. Her velvety voice and charisma have led her to perform at the Vive Latino Festival in Mexico and to open a concert by Il Volo at the Miguel Ángel Asturias Cultural Center in Guatemala, where she debuted her single 'Sin Poder Nadar'.

Her music, which fuses dreamy pop with jazz-funk rhythms, is appreciated in songs like 'No Me Queda'.

Carmen Ferre, a young singer-songwriter from Seville, has built a fan base in Spain and beyond, even captivating Olga Tañón, who invited her to sing with her and later recorded the song 'Lo Bonito' together. Ferre began playing the guitar at an early age and became known on television programs such as 'Menuda Noche', 'La Voz', 'Tierra de Talento' and 'Got Talent España' before signing with Sound Blaster Records in 2024.

She is currently enjoying a special moment with 'Lo Bonito', her new song with Olga Tañón, released during Women's History Month.

La Coreañera, born in San Antonio, Texas, to a Korean family, but raised in a predominantly Mexican neighborhood, has managed to master Spanish and adopt influences from the local culture. She began playing various classical instruments, even reaching Carnegie Hall, but her true passion is singing and playing cumbias. She has performed at festivals such as Vive Latino and SXSW, where she gave an outstanding performance with a romantic and rhythmic style.

The Colombian sisters Diana and Laura Posada formed the duo Las Posada in 2020, captivating their followers in Mexico, Chile, Peru and Colombia with their innovative fusion of mariachi, pop and Colombian popular music. They have released covers like 'TQG' by Karol G and Shakira, as well as original music like 'Mamá'. Their music seeks to inspire women to pursue their dreams, regardless of their age or situation. They are currently promoting their four-song EP, 'Con El Alma'.

The sisters shared in a press release: 'Today, our music has a clear purpose: to inspire women to pursue their dreams, regardless of their age, stage of life, economic situation or whether they already have children, because it is never too late to sing your own story'.

Odalys Velasco, known for her presence as an influencer with almost four million followers on TikTok, ventured into music in August with her single 'Levitando'. Born in Spain and originally from Puerto Vallarta, Velasco has positioned herself as a Latin artist with a fresh sound with tropical touches and Afrobeats, as heard in her single 'Cartagena', distributed by Virgin Music US Latin.

With its sunny atmosphere and flirtatious energy, the song, with ONIKX, highlights her voice and her ability to create music that feels like an escape to paradise. She has released six singles to date, establishing herself as a refreshing voice in the emerging Latin music scene.