The announcement, made on Friday, states that the new prices will take effect on April 2, 2026, marking the second price hike in less than a year for the company's current-generation gaming hardware.

In the U.S., the standard PlayStation 5 with a disc drive will cost $649.99, while the Digital Edition will retail for $599.99—a $100 increase for both models. The PlayStation 5 Pro, the premium version, will see the steepest hike, jumping $150 to $899.99. The PlayStation Portal handheld streaming device will also increase by $50, reaching $249.99. Similar adjustments are being rolled out across the U.K., Europe, and Japan.

In an official blog post, Sony justified the price increases due to "continued pressures in the global economic landscape" and stated that the adjustments are necessary to ensure high-quality gaming experiences.

Although the company did not specify concrete economic factors, industry experts point to the severe shortage of RAM and memory chips, exacerbated by the growth of the artificial intelligence sector. The enormous demand from AI data centers has limited the supply of components, forcing tech manufacturers to pass the rising costs on to consumers.

The standard PlayStation 5 and Digital Edition will see a $100 increase, while the PS5 Pro will go up $150.

The measure reflects the difficulties the tech industry is facing due to component shortages and changing global economic conditions. Consumers will have to pay more for Sony's latest technology, which could affect sales and adoption of its products.

The growing demand for memory chips from AI data centers has affected the global supply, leading to an increase in production costs.

This situation has forced Sony to make the decision to increase the prices of its consoles to maintain profitability and ensure the supply of components. The company hopes that these adjustments will allow it to continue offering high-quality gaming experiences to its customers, despite the economic pressures.

Sony's handheld streaming device will also experience a price increase of $50, which could affect its appeal to consumers.

The price increase for the Portal reflects the same component shortage situation and economic pressures affecting the PS5 consoles. Sony seeks to maintain the profitability of all its products, which implies adjusting prices in response to market conditions.