Megan Thee Stallion Breaks Broadway Records! 'Moulin Rouge!' Drives Sales Surge

The 'Hot Girl Coach' rapper is trying her hand at Broadway, joining the cast of 'Moulin Rouge! The Musical.' Her appearance at the famed Al Hirschfeld Theatre in New York makes her Zidler, the owner of the Moulin Rouge nightclub in the show. This foray into theater is a big change for the artist, who previously performed in stadiums.

Megan's season in the musical will run for eight weeks, from March 24 to May 17. This type of 'stunt casting' has proven to be extremely popular with fans and Broadway enthusiasts, driving a significant increase in ticket sales.

According to a report from StubHub, ticket sales increased 3.4 times overnight after the announcement of Megan's casting. This increase led to the highest non-holiday sales day in the history of 'Moulin Rouge! The Musical' on the ticketing platform. In just 27 days, more tickets were sold than in the same period last year, demonstrating the artist's immediate impact.

This casting choice is particularly interesting, as the character of Zidler is traditionally played by a man or a person who presents as male. Megan Thee Stallion is the first woman to play this role in the show's long history; before her, the role was played by Bob The Drag Queen.

Megan Thee Stallion's impact is not limited to ticket sales. According to StubHub, 79% of ticket buyers for her show had never purchased a Broadway ticket on StubHub before. Among existing users, 75% were concertgoers and 50% were sports fans, demonstrating Megan's ability to attract new audiences.

The goal is to introduce new demographics to the world of theater, reaching those who have likely never seen a Broadway musical, let alone connected with the music. Similar casting choices have been made in the past, with directors tapping big names to play roles.

Ticketmaster offers tickets for Megan's season, although prices can be high. StubHub features prices from $160, with a FanProtect guarantee that ensures the validity of the tickets. TodayTix offers tickets from $69 on specific days, with a full view of the seating map. Vivid Seats has prices from $98, with the code BB30 for a $30 discount.

SeatGeek offers tickets from $69, with the code BILLBOARD10 for a $10 discount. TicketNetwork offers discounts of up to $300 with the code BILLBOARD300 for purchases over $1,000. Gametime features prices from $88, with a low-price guarantee and on-time delivery.

The Broadway production is directed by Tony Award winner Alex Timbers and features music supervision, orchestrations, and arrangements by Justin Levine, also a Tony Award winner. The show's cast album debuted at number 1 on the Billboard album chart in September 2019. 'Moulin Rouge! The Musical' is based on the 2001 film of the same name by American director Baz Luhrmann.

The musical is scheduled to close on July 26, 2026, after a seven-year run, totaling 2,289 performances. Megan Thee Stallion expressed her excitement: “Stepping onto the Broadway stage and joining the Moulin Rouge! The Musical team is an absolute honor.”