After marrying Eric in 2014, Lara officially entered the MAGA spotlight. Around the same time, Donald Trump launched his 2016 presidential campaign, which increased attention on the family. As Lara took on the role of campaign advisor, her wardrobe choices shifted towards staple colors like red, blue, and white. In recent years, her wardrobe has focused on tailored silhouettes and structured designs in solid colors.
Her face also seems to have undergone a significant transformation, with a defined jawline, full coverage makeup, fuller lips, sharper eyebrows, and a smoother forehead. Online users have pointed out similar features in other conservative public figures, such as Kristi Noem and Karoline Leavitt.