Banijay Launches Immersive 'Black Mirror Experience' in Montreal

Banijay is preparing to expand its flagship IP "Black Mirror" with the launch of a dedicated immersive adventure, inspired by Charlie Brooker’s hit dystopian anthology. Called "The Black Mirror Experience," the attraction is set to open in May at Infinity Experiences in Montreal, Canada, with additional locations to follow. Produced by Banijay Live Studio in partnership with VR specialist Univrse, the experience will blend physical environments with VR.

Visitors will be invited to step inside a sleek showroom of the fictional tech giant Phaethon, which is poised to unveil its latest innovation: LifeAgent, a hyper-intelligent robot designed to simplify users’ lives and help them become their best selves.

At first, everything appears seamless and reassuring, until the illusion begins to crack, forcing participants to confront the consequences of their choices in true "Black Mirror" fashion. François de Brugada, Banijay Live CEO, stated that they are expanding Banijay Entertainment’s relationship with the screen into real-world experiences. Banijay Live Studio is making its public debut with the "Black Mirror Experience," a "never before-seen" location-based VR experience that encapsulates all the cultural relevance of "Black Mirror" and brings fans into the story.

The project marks the first major rollout from Banijay Live Studio, a division launched just over a year ago with a mandate to spin off the company’s biggest IPs into premium location-based entertainment formats.

Tristan Desplechin, producer at Banijay Live Studio, said that their ambition with Banijay Live Studio is to transform Banijay Entertainment’s iconic and world-renowned IPs into experiences that you can only live in-person. "Black Mirror" is the perfect starting point — a universe that is as thought-provoking as it is cinematic. Working with Univrse, they have built something that doesn’t just extend the franchise — it redefines what location-based entertainment can be.

Univrse, which has a track record in immersive tech, developed the "Black Mirror" experience’s VR backbone, combining advanced hardware and responsive environments.

David Bardos, director and founder at Univrse, explained that bringing "Black Mirror" into the physical world pushed them to deploy technology that has never been seen before in the location-based entertainment sector. What they have built with Banijay Live Studio sets a new standard for what this industry can achieve — technically, narratively, and experientially.

"Black Mirror," which returned for its seventh season on Netflix in April 2025, has so far won nine Emmys and four BAFTAs. The brand is represented by Banijay Rights and produced by Broke & Bones, with Brooker, Jessica Rhoades, and Annabel Jones serving as executive producers.

The collaboration between Banijay Live Studio and Univrse seeks to offer an experience that perfectly combines the narrative of "Black Mirror" with virtual reality technology. Attendees will immerse themselves in a world where choices have consequences, as shown in the series. The attraction promises to be an innovative and exciting experience for fans of the series and lovers of immersive technology.

The launch of this immersive experience is a significant step for Banijay, demonstrating its ability to expand its IPs into new entertainment formats. The combination of the "Black Mirror" narrative with Univrse's cutting-edge technology bodes well for this new adventure.