The six-episode series, with 30-minute episodes, follows struggling British Pakistani Muslim actor Shah Latif (Riz Ahmed), who attempts to balance his career ambitions with his cultural integrity.

The plot centers around Shah after an audition to play the next James Bond, which catapults his life into a whirlwind of fame and challenges. The fast-paced and absurd series features Guz Khan as Shah's cousin and straight-talking driver, Zulfi; Aasiya Shah as cousin Q; Sheeba Chaddha as his mother Tahira, and Sajid Hasan as his father Parvez.

In other roles, Himesh Patel plays his acting rival and Ritu Arya is a mysterious woman from his past.

The series debuted with a perfect score of 100% on Rotten Tomatoes, garnering rave reviews from fans and critics alike for its sharp humor, thrilling sequences, and vibrant representation. The performance of Oscar-winning Riz Ahmed as the chaotic Shah was particularly praised.

The series stands out for its balance between light and darkness, even with Sir Patrick Stewart participating as the voice of a severed pig's head. Audiences and critics have highlighted the originality of the series and its ability to address complex themes with humor and sensitivity.

The series is a genre-bending delight, offering a fresh and relevant perspective on culture and identity.

On social media, viewers have expressed their enthusiasm for 'Bait'. User Dr Him declared: 'Might be the best depiction of a Desi immigrant household on TV. Delivering proper emotional gut punches alongside comedy'. SophiaQ shared: 'So much love for Riz Ahmed – what a star! Such a likeable, culturally rooted individual, but also an actor who is so dependable on-screen'.

Sam Patel commented: 'Watched all of Bait yesterday, great show. Had me cracking up so many times. Felt like it was basically a Bond movie at times'. These reactions reflect the impact of the series on the audience, who have connected with its humor and cultural representation.

Metro's critic, Asyia Iftikhar, gave 'Bait' four stars, highlighting its wit, thrilling sequences, and surprising twists. The series has been described as a near-perfect work, with a culturally specific approach.

The LA Times said: 'Bait feels abundant, both in its presentation of a culture, which has the ring of documentary truth, and as a beautifully realized work of art'. Mashable reflected: 'Bait is one of the most surreal, important, hilarious, and moving shows I’ve seen for a while, as Ahmed aims to leave audiences shaken and stirred'.

In an interview with The Guardian, Riz Ahmed explained that he has always tried to defy categorization in his work, seeking to break down genre barriers.

The six-episode series, which has been praised for its sharp writing and honesty about mental health, is available for streaming on Amazon Prime Video.

The combination of humor, thrilling sequences, and vibrant cultural representation has made 'Bait' a success for both audiences and critics. The series promises to leave a lasting impression on the television landscape.