Fresha Takes Lead: AI-Powered Booking Platform Drives Enterprise Growth

Fresha, the top-rated artificial intelligence (AI)-powered booking platform for the beauty and wellness sector, is experiencing significant enterprise growth. Leading brands such as Menspire, Ted’s Grooming Room, Gould Barbers, Masaj, and Adams Barbers, among others, are adopting Fresha to scale their scheduling, payments, marketplace visibility, and operational performance across multiple locations.

This shift reflects a growing demand for comprehensive solutions that can handle the complexity of modern operations in the self-care sector. The platform covers various service areas, from hairdressing and barbering to wellness, spas, aesthetics, and fitness, demonstrating its versatility and adaptability to different business models.

As small and medium-sized businesses (SMBs) evolve into regional and national brands, the need for a single solution and a scalable infrastructure has intensified. A modern beauty business operates across multiple operational layers, from payments and payroll to inventory, marketing, online bookings, and analytics.

Historically, these functions have been managed through fragmented software stacks. Fresha consolidates these critical workflows into a single intelligent platform, reducing operational complexity for growing service brands. From embedded payments and point-of-sale to staff scheduling, marketing automation, and online bookings, Fresha’s unified infrastructure replaces the patchwork of systems traditionally required to run a multi-location beauty business.

Niyazi Oztoprak, CFO of Ted’s Grooming Room, highlights that Fresha provides the infrastructure needed to manage bookings, payments, and performance in one place, which has been instrumental in their growth. Darran Gould, founder of Gould Barbers, emphasizes how Fresha unified their tech stack, allowing them to focus on brand growth rather than dealing with fragmented software.

Alice Vaughan, founder and COO of Masaj, highlights the reduction in administrative burden and the ability to scale smoothly thanks to Fresha’s unified platform. These testimonials underscore the efficiency and value that Fresha brings to beauty and wellness businesses.

Among the hundreds of thousands of businesses on the Fresha Marketplace, thousands are thriving multi-location businesses operating with two or more sites. Within this segment alone, gross merchandise value (GMV) reflects a 32% annual growth, significantly outpacing the expansion of business counts.

Bookings climbed into the tens of millions per month, up 23.4% year-on-year, while average GMV per business rose 17.7%. Platform revenue from the large business segment increased by 67% year-on-year, demonstrating a clear demand for the all-in-one solution.

Large-scale operators are moving away from fragmented software stacks in favor of unified systems that handle everything from AI-driven discovery to complex payments, says William Zeqiri, CEO of Fresha.

This milestone confirms that Fresha is no longer just a booking tool; it is the operational engine for the next generation of global beauty brands. The platform enables enterprise partners to benefit from both internal operational efficiency and external customer acquisition, integrating marketplace management and business management into a unified ecosystem.