Bluesky has launched Attie, a new application that functions as an AI assistant, allowing users to design their own algorithms and create personalized feeds.

This tool, presented at the Atmosphere conference, uses Anthropic's Claude technology and is based on the AT protocol (atproto). The application, which is in beta, will allow users to have greater control over their social media experience.

Former Bluesky CEO Jay Graber, now chief innovation officer, along with CTO Paul Frazee, were in charge of presenting Attie.

According to Toni Schneider, interim CEO of Bluesky, Attie is a standalone product that adds to the company's initiatives, such as Starter Packs and custom feeds. The idea is that users can build on the Atmosphere ecosystem without the need for programming knowledge, which represents a significant advance in the personalization of the social media experience. Attie will allow users to interact with the AI to personalize their feeds, selecting and curating content to their liking. This functionality is based on the application's ability to understand the user's preferences and behavior within the Bluesky ecosystem and other atproto-based applications.

The main goal of Attie is to empower users, allowing them to build and personalize their own experiences on social media.

Graber emphasizes that AI should serve people, not platforms, and that Bluesky's open protocol puts this power directly in the hands of users. The application will allow users not only to create custom feeds, but also to develop software and tools that adapt to their individual needs. In the future, Attie will allow users to 'vibe-code' their own social applications and build tools for other users.

This approach seeks to reverse the trend of major platforms using AI to increase user time spent and control algorithms. Graber's decision to refocus on the protocol and product was followed by the announcement of an additional funding round of $100 million, which ensures the stability and development of the Bluesky ecosystem.

Despite the financial support of cryptocurrency investors, Bluesky has confirmed that it will not integrate cryptocurrencies into its platform.

Schneider explained that investors are attracted by decentralization and the opportunities offered by the ecosystem. Instead of cryptocurrencies, the company is considering other forms of monetization, such as subscriptions and hosting services for communities. The goal is to replicate the success of WordPress, creating a decentralized ecosystem where various applications and services can coexist and collaborate. Schneider, former CEO of Automattic, sees similar potential for Atmosphere, with the aim of facilitating the creation of an open and decentralized ecosystem.

Attie is currently in a private beta phase, but is expected to be available to a wider audience soon.

Bluesky's vision is to create an ecosystem where users have full control over their social media experience. The combination of AI, open protocols, and Attie's customization capabilities marks a major shift in how we interact with social platforms. With Attie, Bluesky seeks to offer an alternative to traditional platforms, where users are at the center of the experience. The future of social media could be in the hands of users, thanks to tools like Attie that promote personalization and control.