Peter Lalonde

The co-founder of the highly successful indie studio, Cloud Ten Pictures, Lalonde captured the attention of Hollywood and the business community with his avant-garde approach to the marketing and promotion of his movies. One of his most notable strategies was a reverse tactic by which Cloud Ten released the mega-hit Left Behind (2000) on video three months before it's theatrical release. The film, featuring Growing Pains star 'Kirk Cameron', sold over 3 million copies, becoming the number one selling video in America in November of 2000. It won the Video Software Dealers Association's (VSDA) ...