In his book 'Un mundo falaz,' Gómez de Ágreda explores how artificial intelligence and large tech corporations construct a tailor-made 'synthetic ecosystem' to influence our emotions and perceptions. This world, similar to the one described in Aldous Huxley's 'Brave New World,' presents an altered reality where truth competes at a disadvantage.

Gómez de Ágreda points out that we live in a world where cognitive manipulation and the war of data are constant. Social networks and digital media personalize messages to influence our weaknesses.

This personalization of information, driven by algorithms and AI, diverts our attention from crucial issues, such as geopolitics and the control exerted by large technology companies.

The 'falaz world' resembles the world of 'Brave New World,' with social classes marked by genetic and psychological control. Today, the 'alpha' are those who control the large technology companies, owners of data and artificial intelligence. These technocrats direct the digital ecosystem, constructing the reality we perceive.

The current geopolitical situation, with the weakening of multilateral institutions such as the UN, reflects this change. War and conflicts are based on narratives built through social networks, adjusting information to the interests of those seeking conflict. The control of the narrative is key, and the personalization of messages is the new weapon.

Social networks and entertainment, such as TikTok videos and football, act as 'somas,' diverting anger and interests towards inconsequential issues. While we are distracted, those who hold power control what really matters. The immediacy in the search for information, driven by AI, limits the critical spirit and the ability to analyze.

Gómez de Ágreda warns that companies need the State to legislate and maintain control, while States need companies for the data and tools they provide to govern. The current balance could break in favor of the companies, but the creation of their own States is not expected, but rather support for the existing ones.

Technology, especially AI, is transforming defense, with drones and autonomous systems leading innovation. Investment in technology and industry is key to strategic autonomy. Europe, for example, faces challenges due to the export of talent and deindustrialization.

Europe needs to regain its productive capacity and add the associated technological layer, defining common interests to defend. Disinformation, coming from various sources, including allies, threatens European sovereignty. Awareness and the prioritization of one's own interests are crucial.

On a personal level, it is essential to be informed, analyze, and maintain a critical spirit to be free and safe. Civil society and the press must lead this initiative, as politicians often prioritize partisan interests. Legislation on online content must balance citizen protection with freedom of expression.

The example of private firefighters in the United States illustrates the importance of each community protecting itself, avoiding dependence on external interests. The key is the autonomy and the ability of civil society to defend its freedom and security.