Winning Partnership? Digital Financial Services Platform Nu Joins Mercedes-AMG PETRONAS F1 Team

Digital financial services platform Nu (NYSE: NU) and the Mercedes-AMG PETRONAS F1 team have formalized a new multi-year global partnership. This strategic agreement will see Nu become an Official Team Partner, commencing ahead of the 2026 FIA Formula One World Championship season. This collaboration represents a significant step for both entities, as they seek to expand their reach and strengthen their presence in the global market of motorsports and digital finance.

The strategic alliance leverages the vast audience of Formula 1, which exceeds 827 million fans worldwide, to boost Nu's brand awareness and deepen its cultural relevance. Formula 1, with its international reach and premium positioning, offers a powerful platform to connect with a digitally active and engaged community.

The strategic alliance between Nu and the Mercedes-AMG PETRONAS F1 team focuses on growth in Latin America and the United States, aligning with Nu's strategic growth priorities. Brazil, Mexico, and Colombia, markets with a deep heritage in motorsports and passionate fan bases, will be immediately impacted. This partnership will allow Nu to connect with hundreds of millions of fans in these regions and beyond.

Co-Founder, Chief Growth Officer, and CEO of Nu's emerging U.S. business, Cristina Junqueira, commented: "This partnership gives us a powerful opportunity to connect with hundreds of millions of fans in Brazil, Mexico, Colombia, the United States and beyond. Together, we'll leverage Nu's customer-centricity, technology and innovation to deliver premium access and digital experiences that bring fans closer to the sport."

Founded in 2013, Nu has rapidly grown to become one of the world's largest digital financial services platforms, currently serving over 127 million customers globally. Built on the belief that people deserve better financial services, Nu continues to challenge traditional banking through a digital model defined by customer-centricity, world-class design, and AI-driven technology. The same pursuit of excellence defines the Mercedes-AMG PETRONAS F1 team, one of the most successful organizations in Formula 1 history, with eight Constructors' World Championships and nine Drivers' World Championships.

Toto Wolff, CEO and Team Principal of Mercedes-AMG PETRONAS F1, stated: "Innovation and disruption are at the heart of everything we do. Our partnership with Nu reflects those shared values. We are committed to pushing boundaries and finding smarter, more efficient ways to perform, and we look forward to driving that excellence together."

The multi-year collaboration will include a series of dynamic brand activations on and off the track, designed to create memorable and premium experiences for fans. The partnership will feature team drivers George Russell and Kimi Antonelli, along with CEO and Team Principal Toto Wolff, bringing supporters closer to the action through bold storytelling and digital engagement. Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 team, added: "This partnership opens new opportunities to create value for fans while strengthening both brands on and off the track".

The partnership between Nu and the Mercedes-AMG PETRONAS F1 team promises an exciting future for both entities, leveraging technology, innovation, and fan passion to make a significant impact on the motorsports and digital finance industries.

Nu is one of the largest digital financial services platforms in the world, serving over 127 million customers across Brazil, Mexico, and Colombia. The company is leading the industry transformation by leveraging data and proprietary technology to deliver innovative, transparent, and responsible financial products. Guided by its mission to fight complexity and empower people, Nu supports customers throughout their entire financial journey through an efficient and scalable business model that combines a low cost to serve with growing returns.

Nu's impact has been recognized with multiple global awards, including TIME 100 Most Influential Companies, Fast Company's Most Innovative Companies, and Forbes World's Best Banks.