Masters Mania: The Best Augusta-Inspired Golf Merch From Owala, Puma and More

Every April, The Masters is not only one of the most anticipated golf tournaments, but it also triggers a wave of product launches that take advantage of its instantly recognizable visual identity. The event, which will be held from April 9 to 12, 2026 at the Augusta National Golf Club, has become a source of inspiration for brands looking to capture the spirit of Augusta in a way that goes beyond the course.

This year, the focus is on prints and color. Think bold greens that reference the tournament's iconic green jacket, along with vibrant florals reminiscent of the azaleas that line Amen Corner. There is also a sense of playfulness woven in, with subtle motifs, conversational prints and graphic details that reference everything from pimento cheese sandwiches to the tournament's historic traditions.

While many of these collections focus on golf-ready basics, the appeal goes beyond high-performance clothing. These pieces are designed to feel timely and collectible, offering fans a way to participate in the moment, whether they were lucky enough to win the ticket lottery or are simply tuning in from home.

Rhoback leans into Masters every season with its Azalea Collection, a vibrant lineup built around the tournament’s signature pink-and-green palette. The brand’s polos and layers feature bold floral prints that mirror the azaleas in bloom at Augusta, making them feel instantly tied to the moment. The silhouettes are classic, but the prints are the ones that speak, eye-catching in a way that feels right for Masters week without taking themselves too seriously.

The collection includes classic designs but with details that reference Masters week, maintaining the essence of the tournament.

The designs focus on floral prints that evoke the azaleas of Augusta.

Johnnie-O takes a more understated approach to Masters-inspired style, leaning into subtle, story-driven prints that reward a closer look. At first glance, the polo reads as classic, but details like the iconic phone booths, the leaderboard, and gallery scenes are woven into the design, quiet nods to the history of the tournament that set them apart.

It focuses less on bold florals and more on capturing the moments and traditions that define Augusta.

The Johnnie-O collection focuses on the moments and traditions that define Augusta.

TravisMathew marks the Masters season with its “Our Favorite Time of the Year” collection, created in collaboration with PGA Tour player Akshay Bhatia, winner of this year’s Arnold Palmer Invitational. The limited edition blends the brand’s laid-back, West Coast approach with subtle nods to Augusta, from sage green hues to azalea-inspired details woven throughout.

Bhatia’s influence comes through in the collection’s slightly more playful edge, including select pieces featuring the phrase “Louder Please”, a confident wink at the energy surrounding golf’s biggest stage.

The collaboration with Akshay Bhatia adds a touch of playfulness to the collection.

Owala is getting in on the Masters moment with a limited-edition drop of its FreeSip Sway 30 oz bottle, available exclusively at Dick’s Sporting Goods. The “Zalea” design leans into the tournament’s signature pink-and-green palette, with a floral look that feels at home this time of year. A subtle standout detail: the bottle features a textured finish inspired by the dimples of golf balls, adding a tactile nod to the sport.

Like many Masters-inspired releases, it’s a limited run: once it’s gone, it’s gone.

The Owala bottle is distinguished by its floral design and the texture inspired by golf balls.

Kenny Flowers takes a more limited, but no less thoughtful, approach to the Masters season with just two standout styles. One leans into classic pink azaleas, while the other opts for a rich green base dotted with playful, small-scale motifs (think the iconic bridge, signature drinks, peaches, and umbrella tables). The prints feel a bit more whimsical than traditional golf wear, bringing a resort twist to the moment.

It’s a tight edit, but one that still captures the charm and recognizable details tied to Augusta.

The Kenny Flowers brand offers designs that capture the charm and details of Augusta.

Waggle Golf brings its signature snapback caps into the Masters with a design that feels both thematic and easy to wear. Known for its comfortable and breathable hats, the brand's latest features a green brim paired with pink azalea detailing, a simple but effective nod to Augusta. The print adds just the right personality and the fit is perfect.

Waggle Golf caps are known for their comfort and breathability.

The design of the caps combines colors and details that evoke the Masters.

Every golf fan convinces themselves that they have finally cracked the code when they enter the ticket lottery for the Masters Tournament: this is definitely my year. Sunday Swagger runs with that energy with its “I Need Tickets” shirt, a bold, print-forward style that feels equal parts hopeful and self-aware. It’s bold, a little ridiculous in the best of ways, and doesn’t pretend to be subtle (just like the rest of their Azalea Arrival Collection).

Basically, it says what everyone is thinking... only a lot louder.

The “I Need Tickets” shirt reflects the fans’ desire to attend the tournament.

Renwick approaches the Masters with a more polished and understated feel, offering pieces for women that lean towards soft florals and clean, tailored silhouettes. The prints are subtle, more of a quiet nod to Augusta than anything overt, making them easy to wear beyond tournament week. There is a femininity in the collection that sets it apart from the more traditional and sport-oriented releases.

It feels considered and versatile, without trying too hard to fit the theme.

The Renwick collection focuses on elegance and versatility.

Show Me Your Mumu teamed up with Puma on a collaboration that, while not officially tied to the Masters, arrives just in time for the moment. The launch leans towards playful and avant-garde interpretations of golf style, with flirty silhouettes, soft color palettes, and standout prints that feel fresh for spring. It's less about tradition and more about bringing personality to the course, or to the viewing party rotation.

The collection focuses on fashion and personality.

The Puma x Mumu collaboration offers a modern approach to golf style.

This year's limited edition Callaway Chrome Tour April Major golf balls continue the brand's annual Masters-inspired tradition. Clean and classic at first glance, they feature subtle design touches that reference Augusta in four different colorways. It's a refined way to celebrate the tournament while keeping your game front and center. Perfect for golfers who want a little bit of the Masters spirit in their bag without going overboard.

Callaway golf balls are perfect for golfers looking for a touch of the Masters.

The golf balls feature subtle designs inspired by the Masters.