Cedric Coward: No Fear of the 'Rookie Wall' in First NBA Season

Memphis Grizzlies rookie Cedric Coward brushed off concerns about hitting the so-called "rookie wall" this season. When asked if he worries fatigue could derail his first year, Coward didn’t hesitate. “No, I only fear God,” he said, per Drew Hill of The Daily Memphian. His brief, bold reply quickly made headlines.

At 22 years old, Coward has been one of the most unexpected bright spots for the Grizzlies this season. He was the No. 11 pick in the 2025 NBA Draft and has started every game he has played for Memphis. Through his first 37 games, Coward has averaged 14 points, 6.6 rebounds and 2.9 assists, showing scoring and playmaking ability beyond his draft slot.

When addressing the rookie wall idea, Coward gave a measured view. He acknowledged that fatigue can happen to players, but insisted he manages his preparation carefully. “If it comes, it comes. If it doesn’t, it doesn’t,” he said. “For me, it’s one game at a time, one practice at a time.”

Coward explained that he tries to maintain a consistent routine, focusing on habits that allow him to stay fresh through the long NBA season. He said the greatest players are those who stay reliable night after night, and he wants to emulate that mindset.

He also accepted that not every game will be perfect. “There’s going to be games where … games weren’t so good, games that went really well,” Coward added. “For me, it’s just building.”

Coward’s journey to the NBA was far from typical. He started his college career at Division III Willamette University, then moved on to Eastern Washington and later Washington State, where injuries limited his time. Despite setbacks, he impressed scouts enough for Memphis to take a chance on him late in the first round.

Just 10 games into the season, Coward earned a regular spot in Memphis’s rotation, and he has not relinquished it. His shooting efficiency and versatility have helped the Grizzlies navigate a season marked by injuries to other key players.

Bleacher Report’s tweet highlighted Coward’s impressive stats: “Grizzlies rookie Cedric Coward was asked if he’s afraid of hitting a ‘rookie wall’… The No. 11 pick in the draft is averaging 14, 6, and 3 for Memphis”. This performance has solidified his position and generated expectations for the future.

Coward’s determination and focus on hard work have been fundamental to his success. His ability to overcome obstacles and adapt to the demands of the NBA has impressed everyone. The combination of talent, work ethic, and positive mindset positions him as a promising player for the future of the Grizzlies.

Coward’s story is a testament to perseverance and adaptation, demonstrating that with dedication and the right mindset, challenges can be overcome and success can be achieved in the NBA. His focus on the game and his attitude towards adversity make him an example for other young players.