Immigration has been configured as a main axis of differentiation from Génova, and at the same time as a backbone element of the rest of the speeches: in housing, health, education and public services, or cultural identity.
Kiko Méndez-Monasterio, former Intereconomía executive and former director of La Gaceta, is Abascal's guru, and as his influence has grown so has the harshness of the discourse against the PP; the so-called 'bunker' within Vox. The party and the Intereconomía media group, now Toro TV, Radio Intereconomía and Radio Libertad, have a relationship similar to that of Fox News with Donald Trump.