Hartcopy and Adidas Team Up Again on the BW Army!

Following their successful collaboration in 2024, Hartcopy and Adidas are joining forces again to present two new premium versions of the BW Army sneaker, inspired by the German Army Trainer. This campaign follows the 2025 collaboration, where they presented the polka dot-covered Adizero EVO SL. The new models are presented in two colors: "Muted Grey" and "Black", both with subtle details that highlight the classic design. The sneakers maintain the original aesthetic, with a soft leather upper and Hartcopy's signature red stitch detail on the side, present in two places.

Both BW Army models feature subtle and refined details. The sneaker maintains the original aesthetic, with a soft leather upper and Hartcopy's signature red stitch detail on the side, present in two places. The "Muted Grey" version is combined with a classic gum sole, while the "Black" version features a darker hue sole, creating an elegant contrast. This attention to detail is a hallmark of the collaboration, merging functionality with high fashion.

The new BW Army sneakers were exclusively available in Europe through Hartcopy, and are now sold out in their pre-launch. However, the global launch of the new models is expected to take place later this year. Sneaker fans and collectors should stay tuned for upcoming updates to not miss the opportunity to acquire this coveted model. The collaboration between Hartcopy and Adidas continues to demonstrate the ability to merge sports heritage with contemporary aesthetics.

The collaboration between Hartcopy and Adidas is not limited to the BW Army. In 2025, the duo launched the polka dot-covered Adizero EVO SL, which was also very well received by the public. This previous success demonstrates the creative synergy between both brands and their ability to generate attractive and desirable products for consumers. Continuous innovation and attention to detail are key to the success of these collaborations.