Dairy Boy Gets Sporty! Paige Lorenze Launches Her First Sport Collection at the Miami Open

The Dairy Boy Sport collection, which will premiere during the Miami Open tennis tournament, marks the brand's foray into the world of sportswear. This new product line will officially launch on the brand's website on April 2nd. The main inspiration comes from Lorenze's childhood and her active life. The collection seeks to capture those moments between sport and how it influences the way people move, dress, and feel. The collection will focus on soft, supportive fabrics that adapt to the body's movements.

Dairy Boy founder Paige Lorenze is engaged to American tennis player Tommy Paul. The Dairy Boy Sport collection is inspired by tennis as a major influence. The collection includes a variety of tops, t-shirts, fleeces, a jacket, track pants, and dresses. Accessories include headbands, hats, and socks. Apparel sizes range from XXS to XXL, with prices at $100 or less. The collection is characterized by its focus on functionality and style, seeking to offer garments that are comfortable, flattering, and suitable for different sports activities.

Dairy Boy capris, Lorenze's favorite piece from the Sport collection, exemplify the intentional craftsmanship behind the collection. "They look simple, but every detail was incredibly considered, from the fit to the fabric and the branding," Lorenze said. "It took a lot of refinement to get them to feel exactly right, but now they're one of those pieces that just works. They feel polished, flattering, and effortless." The collection's aesthetic is based on vintage references and an idealized version of the things Lorenze loves, mixing sport, nostalgia, and a slightly elevated and curated version of that world.

Ahead of the official launch on April 2nd, all pieces from the Dairy Boy Sport collection will be available at a pop-up shop at the Miami Open. Lorenze commented, "I'm constantly collecting inspiration, so the concept came together as a blend of those ideas: sport, nostalgia, and a slightly elevated and curated version of that world." Lorenze's long-term plan is "to build something that becomes part of people's everyday lives, dressing a generation of women in a way that makes them feel confident, capable, and grounded," she explained. "What's exciting is how much room there is to grow the world of Dairy Boy beyond just clothing and continue building something that feels really lived in and lasting."

The Dairy Boy Sport collection combines vintage references with modern elements, offering garments that adapt to both physical activity and daily use. The brand seeks to create a lifestyle that inspires confidence and empowerment in women. The collection focuses on the quality of the materials and careful design, ensuring that each garment is comfortable and flattering. The collection represents an important step for Dairy Boy, expanding its offering and consolidating its presence in the women's fashion market.