Disneyland Paris has inaugurated 'The World of Frozen' in its Disney Adventure area, allowing visitors to immerse themselves in the universe of the film. The new attraction includes an ice sculpture fountain, the 'Frozen Ever After' ride and an interactive Olaf. The original 2013 film, which tells the story of sisters Elsa and Anna of Arendelle, was a resounding success, becoming the highest-grossing animated film in history at the time. The creative direction of Walt Disney Imagineering, led by Michel den Dulk, has been key to materializing this world in Paris, replicating the success obtained in other Disney parks such as Walt Disney World in Florida and Hong Kong Disneyland.
The incorporation of Olaf, the lovable snowman, has been possible thanks to innovation in robotics. This advance allows Olaf to have a free personality and interact with visitors. The Imagineering team collaborated with the company's research and development studio in Zurich, Switzerland, and with Walt Disney Imagineering headquarters in Glendale, California, to create a hyper-realistic Olaf. The character has the voice of Josh Gad and animators from the original film, which guarantees an authentic and magical experience. Although he can't give hugs yet, the goal is for visitors to be able to approach and admire Olaf.