Among the musical nominees, Lady Gaga stands out in two categories: Events and Live Streams, Social Campaigns (Social) for the Lady Gaga Monster press conference organized by Spotify, and Best Mobile Visual Design – Aesthetics, Features, and Mobile Design (Websites and Mobile) for her website. Taylor Swift is nominated in Arts, Culture & Lifestyle, Social Campaigns (Social) for the launch of “The Fate of Ophelia” on YouTube. Bad Bunny competes in Best Partnership or Collaboration, Social Features (Social) and Best Community or Fan Engagement – Media/Entertainment, Social Features (Social).
Kendrick Lamar and SZA are also competing against Sabrina Carpenter, Rosalía, Little Simz, and Claude for the award for Best Music Video. Other nominated artists include KATSEYE, Cardi B, and Justin Bieber.