Entertainment2 min readMar 26, 2026

SXSW Shakes Things Up! Former Variety Critic Peter Debruge to Direct Film & TV Festival

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Peter Debruge, a renowned former film critic from Variety, takes over as director of the SXSW Film & TV Festival.

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SXSW Shakes Things Up! Former Variety Critic Peter Debruge to Direct Film & TV Festival
The announcement marks a new chapter for the festival, one of the most important events in the film and television industry. Debruge, known for his insight and experience in the cinematic field, will bring a new perspective to the event. His appointment comes after the departure of Claudette Godfrey, who left her position as vice president after nearly two decades at SXSW.

Debruge's arrival promises a renewal in the festival's programming and focus, attracting both established filmmakers and emerging talents. His vision is expected to influence the selection of films and television series, as well as the festival's activities and side events.
Claudette Godfrey, who played a crucial role at SXSW for almost two decades, has decided to leave her position as vice president. Her contribution to the festival has been fundamental to its growth and recognition in the industry. Her departure represents the end of an era and the beginning of a new stage for the event.

During her time at SXSW, Godfrey oversaw the programming and selection of films and television series, in addition to contributing to the development of new initiatives and strategic alliances. Her legacy at the festival is undeniable and her influence will be remembered.
Peter Debruge's appointment as director of the SXSW Film & TV Festival will take effect on April 6th. From that date, Debruge will assume responsibility for the festival's programming, marking the beginning of a new stage. His experience as a film critic is expected to allow him to identify and highlight the most relevant and innovative productions.

The start date coincides with a crucial moment in the festival's planning, which will allow Debruge to influence the programming of upcoming events. The film and television community eagerly awaits the decisions that Debruge will make to shape the future of SXSW.