Rebecca Rusheen, Digital Creator Agent, Joins CAA

Rebecca Rusheen, renowned for her work with digital creators, joins Creative Artists Agency (CAA) as an agent in its Creators division.

Rusheen started her career in 2019 at Abrams, which later became A3 Artists Agency. In 2024, she moved to Gersh Agency after the acquisition of A3's digital and non-scripted divisions. During this time, she has been key in developing the brands of digital creators, transforming internet fame into successful media careers.

Among the creators represented by Rusheen is Reece Feldman, a TikTok star and renowned content creator for films such as 'Barbie', 'Indiana Jones and the Dial of Destiny', and 'Fast X'.

Feldman's short film, 'Wait, Your Car?', starring Whitney Peak, Ruby Cruz, Minnie Mills, and Noa Fisher, premiered at Cannes. Rusheen also represented Yesly Dimate, preparing her for acting roles in Hollywood and to be the face of brands like Calvin Klein, Dior, Gucci, and Miu Miu.

Rusheen's arrival at CAA comes at a time when the creator economy continues to drive Hollywood, with digital disruptors and brand builders fueling marketing strategies and redefining who becomes a star.

Brent Weinstein, a member of CAA's senior leadership team overseeing the Creators division, stated: “Rebecca is a highly respected and forward-thinking agent, renowned for her sharp instinct in identifying exceptional talent and strategically guiding ambitious, multi-hyphenate careers to long-term success. We are thrilled to have her join our growing team and are excited to see the impact she will undoubtedly make at CAA, and across our industry.”

CAA Creators represents digital video and audio creators, as well as brand advertisers, companies, and investors behind the creator economy, which encompasses film, television, publishing, consumer products, and live tours.

Among the creators represented by CAA Creators are Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. In the last year, the division signed new creators such as Dhar Mann, Jesser & Bucketsquad, Rhett & Link from Mythical Entertainment, Deestroying, and Airrack.

The addition of Rebecca Rusheen to CAA represents a bet on the future of entertainment, where digital creators play an increasingly crucial role.

Her expertise in identifying and developing talent promises to strengthen CAA's position in the industry.