Prada Mode Takes Over NYC! Hotel Chelsea Transforms into Sci-Fi Experience

The 14th iteration of Prada Mode will be held at New York's iconic Hotel Chelsea, coinciding with the Tribeca Festival. This initiative, titled 'Satellites II,' is an extension of the original exhibition presented in Tokyo last summer, delving deeper into the connection between love, language, and creativity. The Italian brand has enlisted Nicolas Winding Refn, a Danish film director, and Hideo Kojima, a Japanese game creator, to conceive this new stage of the architectural and cultural activation.

From June 3 to 7, the Hotel Chelsea will be transformed into an immersive space with sci-fi themed installations and events. The first two days will be exclusive to invited guests, offering a unique experience with rooms converted into television studios and selected overnight stays. Prada describes the event as an 'unforgettable cosmic voyage' through the friendship and inspiration shared by the two artists.

During the private event on June 3rd and 4th, some of the hotel rooms will be converted into television studios, showcasing original and unique performances. In addition, select guests will be offered the opportunity to stay overnight in these transformed rooms. This exclusive experience seeks to immerse attendees in a creative and stimulating environment, where fashion and art converge in an innovative way.

The following three days, open to the public, will expand the experience with more art installations in the rooms and additional activations in other locations around the city yet to be revealed. Prada Mode New York promises a diverse cultural program that includes talks, concerts, performances, and broadcasts, further enriching the experience for all participants.

True to its tradition, Prada Mode New York will offer a diverse cultural program that includes talks, concerts, performances, and broadcasts. Nicolas Winding Refn, known for the 'Pusher' trilogy and winner of the Best Director award at Cannes for 'Drive' (2011), also created a short film titled 'Touch of Crude' for Prada's spring 2023 collection.

Hideo Kojima, considered the father of the 'stealth' genre, is collaborating with Prada for the second time. After founding Kojima Productions in 2015, he released the acclaimed video game 'Death Stranding' for PlayStation 4 and PC, starring Norman Reedus, Mads Mikkelsen, Léa Seydoux, and Lindsay Wagner. In 2020, Kojima received the BAFTA Fellowship, the organization's highest accolade in recognition of his exceptional contribution to film, video games, and television.

In the past, Prada Mode has traveled to cities such as London, Osaka, Inujima, and Abu Dhabi, collaborating with renowned artists and architects. In London, the collaboration was with the artistic duo Elmgreen & Dragset, coinciding with the Frieze art fair. In Osaka and Inujima, the brand partnered with Kazuyo Sejima, co-founder of the architecture and design firm SANAA.

The edition in Abu Dhabi took place in the MiZa district, in collaboration with multidisciplinary artist Theaster Gates. In 2024, Prada Mode arrived in Los Angeles, presenting the third edition of The Double Club, a project by Carsten Höller in collaboration with Luna Luna at the Luna Luna Studio.

The inaugural edition of Prada Mode took place during Art Basel Miami Beach in 2018. Over the years, Prada Mode has presented works and installations by various artists, directors, and photographers, including Jamie Diamond, Kate Crawford, Trevor Paglen, Lee Sook-Kyung, Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, among others. These collaborations have solidified Prada Mode as a platform for innovation and creative expression in the world of art and fashion.