The "Father" video presents itself as a commentary on religion, reality, and the ennui of modern society.
It features elements such as card tricks turning to flames, a nun arrested by the police, and the arrival of a UFO, all in an ecclesiastical environment. Ye and Scott, in the video, reveal that they play both the role of celebrities and extraterrestrials, which adds a layer of complexity to the message.
The song includes lyrics like: “Bye-bye to my old self/ Wake up to the new me/ I used to be on Worldstar/ Now I’m making Newsweek/ I used to hang on the 9/ Now I bought two streets/ Cottage Grove to King Drive/ Yeah, this life is a movie.”