In 2011, Bon Jovi and his wife, Dorothea Bongiovi, expanded their mission by founding JBJ Soul Kitchen, a nonprofit, pay-it-forward restaurant. This innovative project has served more than 234,000 nutritious three-course meals in its four New Jersey locations. The restaurant not only offers food but also fosters meaningful connections through community outreach programs, such as job training, resume support, employment assistance, collaborations with local mental health providers, and access to housing resources.
JBJ Soul Kitchen is distinguished by its focus on dignity and respect. Customers can pay for their meal, pay for someone else's, or cover the cost of their order by volunteering. This inclusive model has allowed thousands of people to access nutritious food and support services.