'Project Hail Mary' Success and 'The Bold and the Beautiful' Launches Streaming App

In the 'Daily Variety' podcast, Variety's executive editor Brent Lang broke down the box office performance of 'Project Hail Mary', highlighting its success. The film, holding at number one in its second weekend, is shaping up to be a four-quadrant hit. Lang noted that the film works as a spectacle and is performing well in IMAX, where people seem to prefer to see big movies.

The film's subject matter, set in space with a man on a mission to protect the sun, resonates with current times. Lang comments that the movie addresses concerns about the planet's health in a lighthearted way, with humor and hope. The fact that it reflects current concerns without being overwhelmingly pessimistic contributes to its success. Furthermore, being a PG-13 movie, it attracts a broader audience, including younger viewers.

Michael Schneider interviewed Bradley Bell, writer and producer of 'The Bold and the Beautiful', about the launch of a subscription app for the show's fans. Bell explained that the app aims to strengthen the community of followers in the United States and attract new viewers in international markets. The series, which celebrates its 40th anniversary on CBS next year, has amassed over 9,000 episodes throughout its run.

Bell sees the BBTV app as an opportunity to engage with fans in the U.S. and attract new viewers in foreign markets. The show was very successful in the 1990s in Europe, Africa, Australia, and India. The app is an opportunity to reconnect with these markets and offer them continuous access to the series.

Bell highlighted the attention to detail and commitment to maintaining quality as keys to the longevity of 'The Bold and the Beautiful', which will air on CBS next year. Bell recalls that, fifteen or twenty years ago, many soap operas disappeared. Of the twenty that existed, only a few remain, including 'General Hospital' and 'Days of our Lives'. According to Bell, the secret to success is ensuring that each show is special and never losing sight of the goal, maintaining the drama and keeping people hooked on the characters and their families.