Bad Bunny, Taylor Swift, and Sydney Sweeney: Nominees for the 2026 Webby Awards

The Webby Awards ceremony, which recognizes excellence on the internet in all its forms, will take place on May 11 in New York City. Comedian and Daily Show correspondent Josh Johnson will host the event. The awards cover a wide range of categories, from artificial intelligence and viral marketing to social media, podcasts, digital creators, and music videos.

The Webby Awards are known for their focus on digital culture and online trends, including viral campaigns and prominent entertainment figures.

Taylor Swift was nominated in the social category of Arts, Culture & Lifestyle, thanks to the work of We Are Social North America in promoting the launch of her music video 'Fate of Ophelia'. On the other hand, the advertising agency DDB Latina Puerto Rico obtained two nominations for its interactive campaign 'Tracking Bad Bunny', which linked locations in Puerto Rico to the song list reveal for 'DeBÍ TiRAR MáS FOToS'.

These nominations highlight the ability of artists to connect with their audiences through innovative digital strategies and creative advertising campaigns.

Sydney Sweeney's controversial bathwater, marketed by Made You Feel, was nominated in the Best Viral PR Campaign category. However, it will face competition from other campaigns such as Fanatics and OBB Media's 'Bet on Kendall' ads with Kendall Jenner, and Duolingo's 'The Death of Duo'.

This nomination underscores the growing influence of viral campaigns and the impact of influencer marketing on current digital culture.

Heated Rivalry and Severance picked up several nominations, as did Timothée Chalamet's campaign for Cash App and the viral Timothée Chalamet lookalike contest. Katseye's Gap denim campaign was also nominated, as was Lady Gaga's press conference with Spotify and Justin Bieber's Twitch livestream.

These recognitions demonstrate the diversity of content and creativity found online, from television series to fashion and music campaigns.

Amy Poehler and the Kelce brothers, Travis and Jason, were also nominated in the podcast categories. The full list of nominees is available on the Webby website, and fan voting began on March 31.

The Webby Awards recognize innovation and excellence on the internet, providing a platform to celebrate the most outstanding achievements in the digital world.