EXCLUSIVE: The Things We Do Expands to West Hollywood: What's in Store?

The new location, located at 8447 Melrose Avenue, will occupy a 987-square-foot space and offer the company's full suite of services. These include skin care treatments, biostimulators, fillers, Botox, microneedling, radio frequency skin tightening, threads, PRFM, and peels. It will also feature advanced technologies such as PicoSure Pro, a laser to treat pigmentation and improve skin tone, and Onda, a treatment to contour the body, tighten skin, and reduce fat.

Founder and medical aesthetic provider, Vanessa Lee, commented that the energy of many of their patients is driving them towards this new location. The company is known for its philosophy of facial harmony and natural-looking results, which has cultivated a loyal clientele drawn to subtle and personalized treatments.

After its launch in downtown Los Angeles in December 2018, the brand expanded to Chino Hills, Lee's hometown, followed by Venice and O‘ahu, Hawaii. Previously, the brand operated a residency in Beverly Hills within facialist Shani Darden's studio, but increasing demand led to the transition to the stand-alone West Hollywood location.

Vanessa Lee emphasizes that the goal has always been to create results that feel natural, intentional, and rooted in each person's own anatomy. The company has become the place people go if they want to continue looking like themselves, but want to focus on delaying aging and preservation.

In early 2025, Lee partnered with Rachel Breitenwischer, managing partner of Age/Well Partners, an investment firm focused on medical aesthetics, plastic surgery, and longevity practices. Breitenwischer acquired a majority stake in the business, while Lee remains a minority owner and came on as an operational partner to help scale the company.

Breitenwischer noted that growth was strong early on, but momentum accelerated in mid-2025, with the last two quarters up 45 percent. They expect that momentum to continue in 2026.

Growth was driven by increased capacity within existing locations, including a strengthened advertising program and new services like PicoSure Pro and Onda, which have generated strong client demand, according to Breitenwischer. Existing locations typically have 80% or more occupancy, and it takes about eight months to become profitable per location.

This is due to the ability to attract exceptional talent with an established patient base, as well as the strength of the brand, which quickly attracts a built-in customer base.

Vanessa Lee expressed her excitement about continuing to grow in a way that feels intentional and aligned with what her patients are asking for. The brand is also seeing strong demand in California and has long-term interest in markets like New York and Texas.

The Things We Do's skincare line will also be available at the new location.