Leapmotor, ranked as the 14th best-selling EV producer in 13 European countries this year, with 11,697 units sold, accounting for 3% of the market, has ambitious expansion plans. The company plans to introduce three new electric vehicle models in Europe, which will double its current model offering. Danilo Annese, head of commercial operations for Leapmotor International in Europe, confirmed this growth strategy.

In late February, Leapmotor announced the rapid expansion of its dealer and service network in Europe. The company highlighted the sales success of the T03, its fully electric city car, and the C10, a D-segment SUV available in both fully electric and hybrid versions. In addition, the successful launch of the C-segment fully electric SUV, B10, and the promising range of future vehicles, including the B10 Hybrid EV with range extender, the B05 BEV hatchback and the B03X fully electric crossover, are driving the brand's growth.

In 2025, Leapmotor entered several new European markets, including Bulgaria, Croatia, Hungary, Czech Republic, Denmark, Iceland, Ireland, Slovakia, Slovenia and Sweden. The company has secured more than 800 points of sale and service in Europe, doubling the size of its network compared to 2024, marking a major milestone in the rollout of its European dealer and repairer network.

Recently, the company inaugurated an innovation center in Germany, called the Leapmotor Europe Innovation Centre GmbH, located in Schwabing‑Freimann, Munich. This center is Leapmotor's first outside of China and represents a strategic step from product export to design abroad, boosting the brand's globalization.

The innovation center in Germany is located in one of Munich's most dynamic districts in culture, technology and automotive innovation, with a vibrant community of design and engineering global talent. This strategic move marks a significant shift, moving from product export to international design, promoting the brand's globalization. The company seeks to establish itself firmly in Europe and multiply its current sales.

Yu Shuyue, head of Leapmotor's global design center, presented Leapmotor's design concept using the new B03X as an example. The B03X seeks to establish a new standard for world-class SUVs with a global aesthetic, based on scientific and technological natural aesthetics 2.0, inheriting and strengthening the family design DNA, showing the unique charm of Chinese technology and global aesthetic resonance.

The design of the B03X focuses on creating a new benchmark for SUVs worldwide. This model seeks to combine Chinese technology with a global aesthetic, using scientific and technological natural aesthetics 2.0. The company expects this model to be well received in the European market.

The investment in an innovation center in Germany is a clear sign of Leapmotor's intention to consolidate itself in Europe and significantly increase its sales.

Leapmotor's focus on the European market is based on the expansion of its range of electric vehicles and the strengthening of its sales and service infrastructure. With the launch of new models and the establishment of innovation centers, the company seeks to increase its market share and consolidate its presence in Europe.

Leapmotor's strategy includes the introduction of vehicles with attractive and technologically advanced designs, adapted to the needs and preferences of the European market. The expansion of the dealer and service network is crucial to ensuring a positive customer experience and supporting sales growth. The company is determined to become a major player in the European electric vehicle market, competing with established brands and taking advantage of growth opportunities in the region.